Judges are senior-level industry experts, encompassing senior-level, experienced professionals across different industries. Judges are selected based on experience, credibility, and availability.

To prevent bias/conflict of interest, all entrants’ information are removed from entries. Judging is blind, and the scores are provided on a scale of 1-100, based on the criteria below:

1. Creativity / Concept / Idea
2. Content / Quality of Message
3. Production & Execution
4. Innovation / Effectiveness
5. Overall Experience

There are THREE (3) levels of achievement in the competition:

Industry Eagles Gold (85-100 points)
Industry Eagles Silver (70-84 points)
Industry Eagles Bronze (50-69 points)

Entries receiving an average score under 50 do not receive an award.